Beyond Fashion: Our Environmental Promise
Why sustainability is at the heart of every CIRE. piece.
The fashion industry is one of the biggest polluters in the world. Every single year, it creates around 92 million tonnes of textile waste—that’s a garbage truck full of clothes dumped every second. Even worse, less than 15% of textiles are recycled, meaning most end up in landfill. Fast fashion is also responsible for about 10% of global carbon emissions, more than all international flights and shipping combined (uniformmarket.com). Many of these cheap, mass-produced clothes are worn fewer than 10 times before being thrown away. The result? Enormous waste, drained resources, and a planet paying the price
CIRE.’s Commitment to Change
At CIRE. The Label, we believe fashion should be meaningful — not disposable. Each piece in our collection is carefully sourced and curated, giving pre-loved items a second life. By selecting garments with purpose, we avoid unnecessary waste while creating outfits that feels one-of-a-kind. For us, it’s not just about clothes — it’s about making choices that respect both style and the planet.
We want to help transform the way people think about fashion. Fast fashion has become the easy choice — it’s cheap, convenient, and only a click away. But that convenience comes at a huge cost to our planet. We see the gap: not everyone has the time to dig through outdated vintage sites or sift through racks at op shops and thrift stores. That’s where CIRE. steps in. We care deeply about the Earth, so we’re bringing convenience to the second-hand market. Our pieces make sustainable fashion accessible, stylish, and waste-free.
Wearing CIRE. is more than just making a style statement — it’s joining a movement toward conscious fashion. Every piece you choose supports sustainability by giving clothing a second life and reducing waste. When you wear CIRE., you become part of a community that values quality over quantity and cares about the planet. Together, we’re making small choices that add up to big change. Every CIRE. piece you wear is one less item wasted and one step closer to a better, greener fashion future.
Our Vision for CIRE. The Labels Future
Our journey toward sustainability and inclusivity is just beginning, and we’re committed to growing in meaningful ways. We know that fashion should celebrate all bodies, so expanding size inclusivity is a priority. Everyone deserves to feel confident, comfortable, and truly represented in what they wear — and we’re working to ensure our collections reflect that. At CIRE., we believe that less is more. Rather than chasing volume, we focus on crafting small, thoughtful collections designed to last — pieces you’ll cherish and wear for years to come.
Sustainability isn’t a box to check once; it’s an ongoing commitment. It requires continuous learning, adapting, and evolving. We’re excited to share this journey with our community, growing together in style and purpose as we create a better future for fashion.